Case studyAesthetics
A 2-location aesthetic clinicRM14,000 of ad spend returned RM38,000 in sales.
In aesthetics an offer sells inside its window or it does not. Here is what tracking sales against spend, while the campaign ran, showed.
- Shape
- 2 locations
- Window
- 1 to 22 August 2026
- Source
- Ad spend and sales recorded by the clinic
Sales against ad spend
1 to 22 Aug 2026
Ad spend
Sales
2.7x
RM14,000 of ad spend, RM38,000 in sales, in 3 weeks. Sales recorded by the clinic, not leads.
- Meta ad spend
- RM14,000
- 1 to 22 August 2026
- in sales
- RM38,000
- 1 to 22 August 2026
- per lead on the best-performing treatment ad
- RM7
- May 2026, a supporting line, never the headline
The situation
Cost per lead can look fine while the treatment never sells.
Aesthetic treatments sell in short, offer-driven windows. Cost per lead can look fine while the treatment never sells inside the window, so the clinic wanted to see the number that matters while the campaign was still running: sales against spend.
What changed
-
Marketing System, one treatment offer
Meta ads ran for a specific treatment offer across the clinic's two locations, with a window of 3 weeks.
-
Sales, not leads, tracked against spend
Sales were recorded against ad spend through the window, so the clinic could see the return while there was still time to act on it.
-
Lead cost as the supporting line
Earlier in the year, the clinic's best-performing treatment ad produced leads at RM7 each. A lead cost like that only matters when the sales line above it holds.
The numbers
Spend against sales, inside the window.
Ad spend and sales recorded by the clinic, 1 to 22 August 2026.
| Metric | Ad spend | Sales | Change |
|---|---|---|---|
| 1 to 22 August 2026, 3 weeks | RM14,000 | RM38,000 | 2.7x |
What this means for your clinic
Track sales against spend while the campaign runs, not after.
A short, well-targeted window can beat an always-on budget for a single treatment, but only if you can see the sales line before the window closes. Cost per lead on its own will not tell you.
More case studies
Other clinics, other numbers.
- 6Invisalign appointments from RM1,000 of ad spend, in one day A single-location dental clinic Read the case study
- 3.4xmore attended appointments, same 4 months, one year apart A single-location dental clinic Read the case study
- 1.6xclick-to-patient conversion on the same traffic A 3-dentist dental clinic Read the case study
See a window like this run on your own offer.
The demo walks the lead to patient journey on real anonymised client data, then runs your clinic's leads and ad spend through it so you can see where you'd land.
No price on the first call.