A single-location dental clinicAppointments increased 3.4x compared with the same 4 months last year.

The situation

The clinic knew its appointments. It could not compare them.

In the 12 months before HPA, the clinic recorded 735 attended appointments, with a best month of 120. In its first 5 months with HPA it recorded 737. Tracking began on 27 April 2025, so even that earlier window understates the baseline. The clinic already recorded every attended appointment in its clinic management system, which is what makes a like-for-like comparison possible: nothing below is estimated.

What changed

1. 01

   Marketing System, judged on appointments

   Meta and Google ads, the Google Business Profile and a new website run for the clinic, and every month they are judged on attended appointments and collections, never on clicks.

2. 02

   Every enquiry recorded in the HPA App

   Each enquiry lands in the HPA App, so it can be followed from the first message to an attended appointment instead of disappearing into a phone.

3. 03

   Reviewed monthly, from the clinic's own records

   Attended appointments and banked collections are read from the clinic management system and reviewed in the monthly strategy session, so the next move is set on real numbers.