Marketing System · Statics and Carousels
Ads that give patientsa reason to book.
A patient decides in a second whether an ad is for them, and one that doesn't answer their question gets scrolled past. Each of these answers one question a patient has before booking.
Ads made for Malaysian clinics, grouped by type. Tap any ad to view it larger, and swipe through a carousel slide by slide.
Why it works
Different ads move different patients closer to booking.
Patients understand the treatment
These ads explain what a treatment involves and what happens at each appointment, so the people who enquire already know what they're booking.
They meet your doctor first
Doctor authority ads put your doctor's face to the treatment, so a patient books with someone they've already seen.
Appointments filled from one date
A single-location dental clinic posted about its dentist for about 2 months, then ran an Invisalign Open Day on Meta ads. It booked 6 appointments in one day from RM1,000 of ad spend.
Recognised before they walk in
Brand and trust ads show the inside of your clinic and the team at the front desk, so a patient comparing clinics nearby already knows yours.
How they're made
A parent and an adult see different ads for the same treatment.
So the people who stop on it are the ones who want that treatment.
The parent wants to know whether braces hurt. The adult wants to know how long Invisalign takes. The copy answers that one question in a few words, and the design keeps it readable at a glance on a phone.
What you get
- Up to 4 statics or carousels a month
- Copy and design for every ad
- Written to Malaysian healthcare advertising rules
- Your Meta campaigns set up and managed
You get these ads on every HPA plan.
Ad spend is separate and paid directly to Meta.
Your questions
Statics and carousels, answered.
Do the ads follow Malaysian healthcare advertising rules? +
Yes. Every ad is written to the rules for your type of clinic. For a dental clinic, that usually means no giveaway or discount framing on treatments, no claims like "best" or "cheapest", and "T&C apply. Results may vary by individual case." wherever a price is shown.
Will our ads look like these? +
They'll look like your clinic. Every ad on this wall follows the brand of the clinic it was made for, and yours will use your clinic's own look, around the treatments you want more patients for.
What happens if an ad doesn't bring in bookings? +
It gets paused, and new ads take its place the next month. That way your budget goes to the ads that are bringing in appointments.
Do we need video, or are statics and carousels enough? +
A campaign can run on them alone, with a carousel to explain the treatment and a static to carry the date. If you'd like doctor-led video as well, it comes with the Full RevOps + Content plan: a shoot day and 3 edited videos every month.
See how many appointments your ad spend could book.
The demo walks the lead to patient journey on real anonymised client data, then runs your own leads and ad spend through it.