Case studyDental
A 3-dentist dental clinicClick-to-patient conversion increased 1.6x on the same traffic.
If the ad account looks steady but new patients do not grow, the traffic is not always the problem. Here is what changed after the click.
- Shape
- 3 dentists
- Window
- March to May 2026
- Source
- The monthly funnel report
Click-to-patient conversion
Mar to May 2026
March 2026
May 2026
1.6x
Same traffic, two months apart. In March fewer than 1 in 6 clicks became a patient; in May, nearly 1 in 4.
- click-to-patient conversion
- 1.6x
- 14.5% to 23.2%, March to May 2026
- of clicks became patients in March 2026
- 14.5%
- Fewer than 1 in 6
- of clicks became patients in May 2026
- 23.2%
- Nearly 1 in 4, on the same traffic
The situation
The clinic had enough clicks. It was losing people after the click.
The clinic's traffic stayed the same from March to May 2026. In March, fewer than 1 in 6 clicks became a patient. The clinic had enough clicks; it was losing people somewhere between the click and the chair.
What changed
-
The same traffic, held steady
Ad spend and click volume were not increased. Whatever changed, it was not a bigger budget.
-
Every step after the click, visible
Leads, appointments and new patients show up in the monthly funnel report, so the leak between the click and the chair is visible month by month instead of hidden behind the click total.
-
The monthly strategy session worked the leak
Each month the numbers are reviewed and the next move is set from them, so the fix goes where the funnel is losing people, not where the ad account looks busiest.
The numbers
Same traffic, two months apart.
Click-to-patient conversion in the clinic's monthly funnel report, March and May 2026. This is a conversion rate, not a click metric.
| Metric | March 2026 | May 2026 | Change |
|---|---|---|---|
| Click-to-patient conversion rate | 14.5% | 23.2% | 1.6x |
What this means for your clinic
Check what happens after the click before you buy more clicks.
The same traffic can produce very different patient numbers depending on what happens after someone clicks. If you only see the click number, you cannot see where the people go.
More case studies
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- 3.4xmore attended appointments, same 4 months, one year apart A single-location dental clinic Read the case study
- RM2,100+billed per paid-ad patient, more than every other new patient A 4-location dental group Read the case study
- 6Invisalign appointments from RM1,000 of ad spend, in one day A single-location dental clinic Read the case study
See what happens after your own clicks.
The demo walks the lead to patient journey on real anonymised client data, then runs your clinic's leads and ad spend through it so you can see where you'd land.
No price on the first call.