Case studyDental
A single-location dental clinic6 Invisalign appointments in one day from RM1,000 of ad spend.
In this market a clinic paying RM1,000 or more in ad spend for a single Invisalign appointment is common. Here is what one event, built around a single day, did instead.
- Shape
- Single location
- Date
- 29 July 2026
- Source
- Ad spend and appointments booked
Ad spend per Invisalign appointment
29 Jul 2026
- Meta ad spend
- RM1,000
- Invisalign appointments
- 6
RM167
RM1,000 of Meta ad spend, 6 Invisalign appointments booked on 29 July 2026. That is RM167 per appointment.
- Meta ad spend
- RM1,000
- Invisalign Open Day play, 26 July 2026
- Invisalign appointments booked in one day
- 6
- 29 July 2026
- ad spend per Invisalign appointment
- RM167
- Against RM1,000 or more, common in this market
The situation
An Invisalign appointment usually costs RM1,000 or more to buy with ads.
Invisalign is one of the most expensive dental appointments to buy with ads. Price-led competition pushes the cost of a booked Invisalign appointment past RM1,000 in this market. An always-on campaign keeps paying that price month after month.
What changed
-
An Invisalign Open Day, one date
The clinic set aside one day, 26 July 2026, for Invisalign consultations, so the ad had a specific reason to book now instead of a general invitation.
-
Marketing System, pointed at that day
Meta ads promoted the Open Day to people already interested in Invisalign, with the date as the offer.
-
6 appointments against the spend
On 29 July 2026 the clinic booked 6 Invisalign appointments from RM1,000 of ad spend. The result is appointments booked, not leads or clicks.
The numbers
One day, against the spend.
Ad spend and appointments booked for the Invisalign Open Day play, July 2026.
What this means for your clinic
For a high-value treatment, the play matters more than the budget.
If your Invisalign appointments cost RM1,000 or more each, look at the offer before the spend. One day with a reason to book now did what an always-on budget usually does not.
More case studies
Other clinics, other numbers.
- 3.4xmore attended appointments, same 4 months, one year apart A single-location dental clinic Read the case study
- RM2,100+billed per paid-ad patient, more than every other new patient A 4-location dental group Read the case study
- RM38,000in sales from RM14,000 of ad spend, in 3 weeks A 2-location aesthetic clinic Read the case study
Run a play like this for your own treatment.
The demo walks the lead to patient journey on real anonymised client data, then runs your clinic's leads and ad spend through it so you can see where you'd land.
No price on the first call.